If you bought the Touchstone charger you likely laid down the $70 for the simple fact that it was a new, novel accessory that was simply put – neat. And anytime you’re dealing with the word “accessory”, manufacturers are probably enjoying the term “profit margin”. The Touchstone charger might be the supreme example.

The folks at iFixIt.com did a complete teardown of the Touchstone so you could see all the innards of the interesting little charger. Not long after, they tweeted it probably doesn’t cost more than $5 DOLLARS to make!

Are we being ripped off? No – seems more like some smart business people did demand forecasting at various price points and determined that $70 would yield the greatest profit. But I doubt the Touchstone will stay at $70 through the end of the year.

Will knowing it only costs $5 to manufacture influence your decision to purchase or not purchase the TouchStone Charger?

[Via Engadget]